ecoFUEL | Mobile App Concept Design |
Project Overview
The purpose of this project was to create an app concept that would help or persuade users to alter a behaviour. In this scenario our team would be partnered with NIKE and we would turn their FUEL Band into a band called the ecoFUEL. An entirely new app would be created to track environmental metrics alongside the new wearable tech device that links to any iOS or Android smartphone. Project Objectives & Goals
To create an app that acts as a facilitator to help users not only reduce their environmental footprint, but become more aware of the ways in which they can do so. This app teaches users more about their everyday behaviours and gives them more presence to their, often auto-piloted actions. To get people thinking and talking about the ways they can be living more sustainable lifestyles. These goals will be achieve by using elements of credibility and persuasion to break down the barriers of motivation, and remove the lack of ability users feel when normally attempting to change these behaviours. |
Project Scope
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